Investing takes hard work and planning, but the right kinds of investments have the potential to change lives forever. Consider the amounts of money that people earn off of investments relating to Google, Apple, or IBM, to name a few.
However, a commonly overlooked type of music investment technology is online websites. One of those important websites to consider is YouTube.
Even more important is your own website. As an artist and creative, you need a online property solely owned and operated by you on which you can share updates, news and information with your fans. Social media is great, but you don't control all elements of it and in some cases you can even lose all your followers overnight. This is not as likely if you own your website. Do not ignore the marketing of your website either, you need to show up high on search engines (perhaps by working with a trusted SEO company) and get industry influencers talking about you and your website wherever possible.
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